How to Use Google Business Profile for Remodelers (Step-by-Step Tutorial)
If you’re a remodeling contractor looking to get more local clients, showing up on Google Maps and local search is critical. One of the most powerful tools you can use to boost your visibility is Google Business Profile (GBP)—formerly known as Google My Business.
In this step-by-step guide, we’ll show you exactly how to set up, optimize, and use Google Business Profile to attract more remodeling leads and grow your business.
✅ What is Google Business Profile?
Google Business Profile is a free tool from Google that lets you create a business listing that appears in:
- Google Maps
- The “Local Pack” in Google Search (the top 3 business listings with a map)
- Knowledge panels on the right side of the search results
When someone searches for “home remodeler near me” or “kitchen remodeling in [city],” your GBP helps you show up in those results.
🧱 Why is Google Business Profile Important for Remodelers?
Here’s why you must have an optimized GBP:
- Increases Local Visibility: Appear in Google Maps and local searches.
- Builds Trust: Reviews and photos show credibility.
- Boosts Website Traffic: Brings users to your site or contact form.
- Generates Calls & Requests: Lets customers call you or ask for a quote directly.
- Free Marketing Tool: No ad spend needed!
🛠️ Step-by-Step: Set Up Your Google Business Profile
Step 1: Go to the GBP Setup Page
- Visit: https://www.google.com/business/
- Click on “Manage Now.”
- Log into your Google Account (preferably your business email).
Step 2: Enter Your Business Name
- Type your remodeling business name (e.g., “Smith & Sons Remodeling”).
- If it appears in the dropdown, it might already exist—claim it.
- If not, select “Add your business to Google.”
Step 3: Choose the Right Business Category
This step is important for SEO. Type and choose the most relevant category. For remodelers, try:
- “Remodeling Contractor”
- “Kitchen Remodeler”
- “Bathroom Remodeler”
- “Home Renovations”
➡️ You can add secondary categories later like “Deck Builder” or “Basement Renovation.”
Step 4: Add Your Service Area
- If you serve clients at their location (most remodelers do), click “Yes” when asked if you provide services outside your business location.
- Then add all cities, counties, or zip codes you serve.
- Example: “Austin, Round Rock, Cedar Park, Leander, TX.”
✅ Pro Tip: Stick to a radius you can realistically serve for best local rankings.
Step 5: Enter Contact Info
- Add your phone number and website URL.
- If you don’t have a website, you can still create a free one with GBP or use your Facebook page temporarily.
Step 6: Choose a Verification Method
- Google may offer:
- Postcard verification (most common)
- Phone call
Once verified, your profile can go live.
🔧 How to Optimize Your Google Business Profile for Remodeling Leads
Setting up is just the beginning. Let’s now optimize it for maximum visibility and conversions.
1. Write a Keyword-Rich Business Description
You have 750 characters. Use them wisely!
✅ Example:
“Smith & Sons Remodeling is a trusted remodeling contractor in Austin, TX. We specialize in kitchen remodels, bathroom renovations, whole-house upgrades, and outdoor living spaces. With 15+ years of experience, we help homeowners transform their spaces with expert craftsmanship and transparent pricing.”
Include services and city names naturally.
2. Add Services You Offer
You can list individual services like:
- Kitchen Remodeling
- Bathroom Remodeling
- Basement Finishing
- Custom Cabinets
- Whole House Renovation
- Home Additions
💡 This helps Google match you to local searches like “kitchen remodeler near me.”
3. Add Service Area Locations
Recheck and update your service areas by cities or zip codes.
📍 Bonus: Create separate location pages on your website and link to them.
4. Upload High-Quality Photos
Photos build trust and attract more clicks.
Add:
- Before & after project photos
- Office/shop pictures
- Logo and team photos
- Tools or trucks branded with your business
✅ Google recommends uploading new photos regularly.
5. Get Reviews from Happy Clients
Online reviews are powerful. Here’s how to get more:
- Send a thank-you message with your review link after a project.
- Ask clients via email or text after job completion.
- Offer small incentives (like a $10 Home Depot gift card).
💬 Respond to all reviews, especially negative ones, professionally.
6. Use Posts to Share Updates
GBP lets you post content like:
- Promotions (e.g., “10% Off Kitchen Renovations This Month”)
- Project highlights
- Seasonal tips (e.g., “Best Winter Remodeling Ideas”)
Posts appear on your profile and boost activity.
7. Add a Booking or Call Button
Add direct actions:
- “Call Now”
- “Get a Quote”
- “Visit Website”
You can even add a WhatsApp link or Calendly URL for booking consultations.
8. Monitor Insights
Google provides insights like:
- How many views your profile got
- How many calls came from it
- What people searched to find you
Use this data to improve your SEO and understand customer behavior.
💡 Bonus Tips for Remodelers
- NAP Consistency: Make sure your Name, Address, Phone Number are the same across your website and other directories.
- Use UTM Tracking: Add UTM codes to your website link to track GBP traffic in Google Analytics.
- Citations Help: List your business on directories like Yelp, Houzz, Angie’s List, and HomeAdvisor with matching info.
- Link to Your GBP: Embed your Google Map and link to your GBP on your contact page.
🔚 Final Thoughts
Google Business Profile is one of the most powerful—and free—tools for remodelers looking to get more local leads. By setting up and optimizing your profile properly, you can:
- Appear in local search and Maps
- Build trust with potential clients
- Convert more website visitors and calls
It only takes a few hours to set up, and the long-term benefits can transform your business.
📞 Ready to Get More Remodeling Leads?
If you want help optimizing your Google Business Profile or creating a full Local SEO strategy, we can help.
