What to Include in a Service Description in Google My Business
Introduction
Your Google My Business (GMB) profile is a crucial tool for attracting local customers and improving your search visibility. One key aspect of optimizing your profile is crafting a compelling service description that clearly explains what you offer. A well-written service description can improve local SEO, increase engagement, and encourage potential customers to choose your business over competitors.
In this article, we will cover:
- The importance of a strong service description
- Essential elements to include
- SEO best practices
- Frequently asked questions (FAQs) on writing an effective GMB service description
Why a Well-Written Service Description Matters
A well-optimized service description can:
- Improve local search rankings
- Help potential customers understand your offerings
- Increase engagement and conversions
- Set clear expectations about your services
- Differentiate your business from competitors
Google allows up to 300 words for service descriptions, so it’s important to make every word count.
Essential Elements to Include in a Google My Business Service Description
1. Clear and Concise Overview
- Start with a brief summary of your service in 1-2 sentences.
- Use simple and clear language to describe what you offer.
2. Primary Keywords
- Incorporate relevant keywords naturally to improve local SEO.
- Example: If you run a plumbing service, include terms like “emergency plumbing,” “water heater repair,” or “drain cleaning.”
3. Unique Selling Proposition (USP)
- Highlight what makes your service unique.
- Example: “We offer 24/7 emergency plumbing with a 30-minute response time in [City].”
4. Benefits and Features
- Explain how your service benefits customers.
- Mention specific features like free estimates, same-day service, warranties, etc.
5. Call-to-Action (CTA)
- Encourage users to take action.
- Example: “Call now for a free quote!” or “Book an appointment today.”
6. Local Relevance
- Mention the areas you serve to boost local search rankings.
- Example: “Serving [City], [Neighboring Cities], and surrounding areas.”
7. Trust Signals
- Include details like licensed, insured, certified professionals, years in business, or customer satisfaction guarantees.
SEO Best Practices for GMB Service Descriptions
- Use Keywords Naturally – Avoid keyword stuffing; keep it readable.
- Be Informative, Not Promotional – Focus on what customers need to know.
- Keep It Customer-Focused – Answer common customer pain points.
- Use Bullet Points – Improve readability and scannability.
- Update Regularly – Keep descriptions relevant with changing services.
Frequently Asked Questions (FAQs)
1. How long should my Google My Business service description be?
Google allows up to 300 words, but it’s best to keep it between 150-250 words for clarity and engagement.
2. Can I include prices in my service description?
Yes, if your pricing is straightforward. Example: “Lawn care services starting at $50 per visit.”
3. Should I use keywords in my service description?
Yes, include relevant keywords naturally to improve local search rankings.
4. Can I include links in my GMB service description?
No, Google does not allow hyperlinks in service descriptions.
5. How often should I update my service description?
Update it whenever you change services, pricing, or service areas.
6. Should I use first-person (‘I/We’) or third-person (‘The company’)?
It’s best to use first-person (‘We offer…’) to create a more engaging and friendly tone.
7. What are common mistakes to avoid?
- Keyword stuffing
- Writing overly promotional content
- Using generic descriptions instead of specific details
- Ignoring customer pain points
8. Can I write different service descriptions for multiple services?
Yes, you should write unique descriptions for each service you offer.
9. Does the service description affect my local SEO?
Yes, a well-optimized description with local keywords can improve your rankings.
10. How can I make my service description stand out?
- Use compelling language
- Highlight unique benefits
- Keep it customer-focused
- Include a strong call-to-action
Conclusion
Your Google My Business service description is a powerful tool for attracting local customers and improving your search visibility. By crafting a clear, keyword-rich, and engaging description, you can boost local SEO, set customer expectations, and drive more leads.
